Client work · Contractor website
Durable Fence
A new website for a Peterborough-area fence contractor, built around clear service choices, real project photos, and a straightforward request for a free estimate. Detailed service and town pages help homeowners compare options and find locally relevant guidance across the Kawarthas.
Website preview
A local contractor website organized around the job
Durable Fence installs fences in Peterborough and the Kawarthas. The website explains fence materials, installation and the steps toward a free estimate so visitors can prepare useful questions before a site visit.
The homepage connects fence-type pages, installation guidance, project galleries and service-area content. The call to action leads to an estimate request, with a phone option for visitors who prefer to speak to the team.
Project evidence and regional discovery
Fence-type and town pages give each subject a useful destination. Project pages show approved job photos and describe the work. A recent-jobs section brings published FenceTracer gallery entries onto the site.
This case study documents the delivered website and content structure. Search ranking, traffic growth and lead outcomes have not been established here; they require a dated analytics baseline and follow-up measurement.
What another contractor can take from this
Start with your actual services, service area, approved photos and the information your estimator needs. Build the enquiry path around that information, then decide whether a CRM or estimating integration is necessary.
The same planning can support other trades without duplicating fence-specific content. Each business needs its own scope, proof and customer questions.
What we built
- 01Custom design & build
- 02Fence service and installation pages
- 03Service-area SEO for Peterborough & the Kawarthas
- 04Recent jobs and project gallery
- 05Free-estimate conversion funnel
Platforms & stack
- Web
- Local SEO
- Next.js
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